PayPal to play in the “offers” business (finally)
Posted by newpayments
To follow up on a previous post of mine, PayPal has finally re-acted to their lack of presence in the offer an deals categories. It makes full sense for them to enter the field full on, it will help their development on mobile payments and proximity payments as well as give them a specific edge and value proposition for merchants to buy into their story of PayPal for proximity payments.
Again this feels very US centric for now. I don’t think PayPal has the power nor willingness to expand this beyond their big markets for now.
Announcement and further analysis here: http://www.bloomberg.com/news/2011-12-14/ebay-s-paypal-counts-on-103-million-users-to-target-groupon-in-deals-tech.html.
- PayPal to Challenge Groupon in Daily Deals (mashable.com)
- PayPal to launch mobile coupon service to take on Groupon and others (thenextweb.com)
- PayPal poses new threat to Groupon (news.cnet.com)